Shenzhen, China 10-12 May 2023

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AFC Whisky & Spirit X Bar Constellation · Art of Spirit Sharing

Established in 2022, as an international whisky and spirits zone, AFC Whisky & Spirit World has devoted itself to creating a quality business platform for global spirits companies and buyers that combines display and communication.

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In what way does the booming whisky trend become the new growth engine of alcohol industry in the domestic market?

Why has single malt whisky rapidly burst onto the public scene?

The importance and future trend of the night-time economy nationwide

How does trendy drinks lead the new generation to become the main force of alcohol consumption?

The future development and innovation module of Chinese Baijiu

Classic cocktails collide with creative cocktails

ANUFOOD China “Whisky & Spirit World” organised by KOELNMESSE partnering with Bar Constellation

Meet with industry experts to unlock the fascination of whisky


Organisers and supporters


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Special Acknowledgement to Bar Constellation

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Event Agenda

13:30 - 14:00Sign in & Networking
14:00 - 14:15Event opening / Welcome address by organisers and supporters
14:15 - 14:30

Strength and breadth of the UK wide whisky industry

By Mr. STUART DUNN, Head of Food & Drink Trade, Department for International Trade | British Consulate-General Shangha

14:30 - 14:45

The development trend and business potential of the night-time economy nationwide

By Mr. YE Dingyuan, Chairman, Shanghai Bar Association

14:45 - 15:10A true story from Baijiu| By Mr. Fengguo Zhang, Vice president & chief engineer, GUOJING Group
15:15 - 15:55

Latest Flavour Trends & Incubation of Pop-up Fashion Drinks

By Mr. OUYANG ZHIAN

15:55 - 16:10

Growth of Irish Whiskey in China

By Mr. Will Gallagher, China Market Specialist, Bord Bia - the Irish Food Board

16:10 - 16:25

Scotch Whisky Export to China: Trends And Insights 2022

By Ms. Tiffany FU, Consumer Head, China, Scottish Development International

16:25 - 17:05

Classic Cocktails "OG" To Present Whisky & Classic Cocktail

By Mr. KIN SAN

17:05 - 17:30

Food & Drinks pairing

By Mr. LOUIE XU

17:30 - 18:00Tasting and communication & buffet


Invited Bartenders and Industry Experts

世界食品(深圳)博览会

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Strength and breadth of the UK wide whisky industry

By Mr. STUART DUNN

The development trend and business potential of the night-time economy nationwide

By Mr. YE Dingyuan

A true story from Baijiu

By Mr. Fengguo Zhang

世界食品(深圳)博览会世界食品(深圳)博览会世界食品(深圳)博览会

Latest Flavour Trends & Incubation of Pop-up Fashion Drinks

By Mr. OUYANG ZHIAN

Growth of Irish Whiskey in China

By Mr. Will Gallagher

Scotch Whisky Export to China:

Trends And Insights 2022

By Ms. Tiffany FU

世界食品(深圳)博览会世界食品(深圳)博览会

Classic Cocktails "OG" To Present Whisky & Classic Cocktail By Mr. KIN SAN

Food & Drinks pairing

By Mr. LOUIE XU


Due to the epidemic prevention policies, Mr. STUART DUNN, Head of Food & Drink Trade, Department for International Trade | British Consulate-General Shanghai, Mr. YE Dingyuan, Chairman, Shanghai Bar Association and Mr. Fengguo Zhang, Vice president & chief engineer, GUOJING Group unfortunately cannot attend this event, they will attend the ANUFOOD China 2023 in May in Shenzhen and share more industry trends with us.


Event Sponsors

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Event Review

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世界食品(深圳)博览会

Contact us

Koelnmesse (Beijing) Co., Ltd. Shanghai Branch

Ms. Mia Liu
Tel:+86 21 6390 6161-806
Fax:+86 21 6390 6858
mia.liu@koelnmesse.cn