Shenzhen, China 25-27 July 2022

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China Consumer Market Forum for Whisky and Chinese Baijiu

Focus on China Consumer Market for Whisky and Chinese Baijiu

  • Date: 26 July, 2022
  • Location: Hall 1 - Whisky & Spirit Zone, Shenzhen World Exhibition & Convention Center
  • Organisers: China National Research Institute of Food and Fermentation Industries
  • Partners: FFIC, SINOLIGHT, Koelnmesse

Conference Introduction

“China Consumer Market Forum for Whisky and Chinese Baijiu” will be held by China National Research Institute of Food and Fermentation Industries during ANUFOOD China 2022. The forum will focus on whisky consumption trends, market analysis, whisky and Chinese Baijiu technology analysis and other issues to carry out interpretation and elaboration. Those keynote speakers are from fields as Bord Bia, JD Big Data Research Institute, positions as national-level sommelier, master bartender, etc.


Organizer and co-organisers

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China National Research Institute of Food and Fermentation Industries

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China Information Center of Food and Fermentation Industries

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Koelnmesse

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SINOLIGHT

Supporting organisations

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Irish Food Board

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Scottish Development International

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JD Institute of Consumer and Industrial Development


Keynote speakers

ANUFOOD China

Liu Hui


Chief Data Officer, JD Big Data Research Institute

Mr. Liu is currently the chief data officer of JD Big Data Research Institute, responsible for establishing and expanding the influence of JD big data. He joined JD group in 2014 and served as the director of Public Relations Department, responsible for the external dissemination of JD group's data. Before joining JD Group, he had profound experience in IT media, and successively served as deputy editor in chief of China International World, editor in chief of China Computer World, executive director of PC World China, and deputy editor in chief of Sohu IT, etc.

ANUFOOD China

Sun Fangxu


General Manager of Qingdao Xunzhibao Wine & Spirit Co., Ltd.

Senior Wine-making Engineer, National First-class Wine Taster, National Wine Evaluator, member of the Technical Advisory Committee of China Wine Industry Association, member of the Expert Committee of the National Quality Supervision and Inspection Center for Wine, Spirit and Dew Wine Products, and judge of the International Wine and Spirits Competition. Published monographs include Knowledge of World Wine and Distilled wine, Senior Bartender Course, Whisky Tasting Course (proofreading), Scotch Whisky, Wine Workplace Bible, World Classic Cocktails (chief reviewer), etc.

ANUFOOD China

Fang Han


Diageo China Whisky Brand Ambassador; Certified Lecturer at Diageo Whisky Academy

More than 10 years’ experience in whisky industry. Fang Han, once a professional host, has been engaged in the whisky industry since 2010. With his deep artistic background and cultural understanding, he has quickly become a senior expert in the whisky field. While obtaining the WSET spirits certification, he has constantly improved his study in other spirits industries and brought rich and vivid learning experience to Chinese whisky lovers in professional activities such as Diageo whisky college.

ANUFOOD China

Tiffany Fu


Consumer Head, China, Scottish Development International

About Scottish Development International

Scottish Development International (SDI) is the Scottish Government’s trade and investment agency. Our aim is to support Scottish companies to think, compete and trade globally. We also want to attract quality investment, innovation, and talent into Scotland.

ANUFOOD China

Conor O' Sullivan


Bord Bia – the Irish Food Board

Conor O' Sullivan has a bachelor’s degree in Commerce International and Chinese Studies and has worked in China for over ten years, spending the last five years focusing on the growth of Irish food and beverage products in China. In that time, he has witnessed the impressive growth of Irish whiskey in China, growing 270% from 2017 to 2021. Irish whiskey is the fastest growing whiskey category in China today and Bord Bia aims to support the growth of Irish whiskey distillers in the Chinese market.


Attendees

Wine importers, supply chain; retailors;  hotels/resorts; restaurants/cafe; bars/music bars/lounges; clubs; e-commerce/new media, etc.


ANUFOOD China

Contact us

China National Research Institute of Food and Fermentation Industries

Mr. Bingran Song
Tel.: +86 188 1115 2209
E-mail: bingransong@163.com



13:30 - 13:45 26 July 2022

Welcome Speech

Mr. Cheng Chi, Chef Expert from China National Research Institute of Food and Fermentation Industries

Mr. Guo Jia, General Manager from Exhibition Department of SINOLIGHT
Koelnmesse


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13:45 - 14:15  26 July 2022

2022 Report of Alcohol Consumption Trend


Mr. Liu Hui

Chief Data Officer, JD Big Data Research Institute


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14:20 - 14:40  26 July 2022

Growth of Irish whiskey in China


Mr. Conor O' Sullivan

Director in China, Bord Bia – the Irish Food Board


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14:45 - 15:05  26 July 2022

Culture and Technology of Chinese and Foreign Whisky


Mr. Sun Fangxu

Senior Wine-making Engineer, National First-class Wine Taster



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15:10 - 15:30  26 July 2022

Scotch Whisky Export to China: Trends and Insights 2022


Ms. Tiffany Fu

Consumer Head, China, Scottish Development International


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15:35 - 15:55  26 July 2022

Report of Whisky Consumer Market (Provisional)


Mr. Fang Han

Diageo China Whisky Brand Ambassador