Upgrade of ANUFOOD China will cover South China’s entire F&B Industry Chain

ANUFOOD China will install FoodTec, Whisky & Spirits, Plant-based foods, Tea & IP foods, as four new exhibit segments for the new edition on April 20-22, 2022.


The installment of the new exhibitor segment will help ANUFOOD China to represent the F&B industry from food processing and packaging all the way to the final products. Especially Food-technology has always been a hot topic in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). The GBA remains the top position of the latest half year national GDP chart at 5.723 trillion RMB with a healthy YoY growth rate of 13.0%.


FoodTec Zone


Inherited from Anuga FoodTec in Germany, the world’s leading supplier fair for the Food & Beverage industryonce every 3 years, the FoodTec zone will serve as an ideal choice for international food & beverage production machinery brands to engage with South China’s F&B market. It will be the great demonstration stop for the local giant enterprises in South China who are spearheading in the F&B production technology.


The established zone bridges the upper production chain of the sector with the existent industry chain ANUFOOD China serves, presenting an add-on value especially to F&B brands and exhibitors who can meet both their potential suppliers and clients at the same time.


The current scale of FoodTec zone will represent a wide range of exhibitors froms: food processing, food packaging, filling technology and safety analysis etc.


Whisky & Spirits Pavilion in the Drinks segment


The growing young population in GBA has nurtured a stronger need for imported alcoholic beverages including whisky and spirits.


To meet this trend, a Whisky & Spirits Pavilion will be specifically established to present premium alcoholic beverages to the market alongside numerous educational and entertaining on-site tasting events so the interested trade visitors can have a deeper understanding of history, brewery and flavor altogether of the alcohol products on display.


After initial communication, strong interests have been received from leading  brands in Germany, Ireland, United Kingdom and Spain to participate in the pavilion so far.


Plant-based Foods Zone


Care for environment sustainability and personal health both contribute to the fast development of plant-based foods in the recent years with many brands emerging already in the market. The Plant-based Foods Zone is the answer to this particular industry trend in the region.


The idea is welcomed by brands in the sector such as Green Common, the plant-based food supplier of Starbucks who also sponsored Chef Table, ANUFOOD China’s latest held pre-show tasing & networking event on July 29, 2021.


Tea & IP Foods


Tea-based drinks or simply as “new tea” usually composed of tea plus fruits, cream, snacks and flavor additives is becoming hot especially in South China.


China Tea Marketing Association and Frost & Sullivan Research & Consulting Firm predicted that the new tea market in China will witness a CAGR growth of over 30% by 2025. Meituan, the food delivery app’s data in 2021 showed Guangzhou and Shenzhen ranked in top among the 15 cities in terms of new tea annual orders. To give a glance on the popularity of tea-based drinks in South China, the quantity of order in Guangzhou was almost 4 times the quantity of order in Beijing.


In addition to new tea, IP licensing on food has even been developing well on the national level.


2020 Annual IP Licensing White Paper showed in 2019 the retail revenue has logged at 99.2 billion RMB with a YoY growth rate of 15.9%. Licensing on food is the 3rd largest sector at a 12% proposition, making itself an important pillar of the business.


Dynamic markets of new tea and huge demands of cross-branding have gradually cultivated a new business model among individual brands and ANUFOOD China will bolster this vitality to a new level. Combination as such is also a concrete response to the visitors’ expectation surveyed both onsite and the after the 2021 edition of ANUFOOD China.


The much-upgraded ANUFOOD China will serve as it did last time to bring F&B industry peers under one roof with an expanded coverage on the entire industry chain.


Join us and let’s talk business at now double-scaled 40,000 sqm ANUFOOD China on April 20-22, 2022 in Shenzhen, China.


Lean more about ANUFOOD China at www.anufoodchina.com.





About the Organizers

Koelnmesse - Global Competence in Food and FoodTec:

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.



China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA)

The membership of CFNA has exceeded 6,500 companies, covering all parts of China, which is composed of the largest and most representative companies and a large number of small and medium sized enterprises. Its member companies account for 70 percent of China's total imports of food and agricultural products. Member enterprises include manufacturers, importers, trading agents and distributors of imported food. It also provides important and latest information of food industry for the majority of member enterprises, and provides industry guidance and management.



Shenzhen Retail Association

The association has more than 500 members, membership covers shopping malls, department stores, supermarkets, brand chain stores, convenience stores and automobile maintenance chains and other large and medium-sized enterprises. There are more than 60,000 member stores in China, among which nearly 60,000 are distributed in more than 30 provinces, cities and autonomous regions. The association is committed to creating a strong promotion platform for the development of retail chain industry, closely matching the highest needs of members.



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