Official German Joint Participation at Anufood China 2021 in Shenzhen from 21 to 23 April 2021

Participation at leading and specialised international fairs is one of the most important and efficient export marketing activities of German agricultura companies as well as for the German food and beverage industry. The German Federal Ministry of Food and Agriculture (BMEL) - through its program of international fairs and under the roof "made in Germany"- offers an opportunity for German SMEs to join an official German joint participation. Its objective is to support German companies to enter new markets and secure market share. Within this context, BMEL is organising an official joint German participation at

ANUFOOD China for the first time.

The German exhibitor information can be found under this link.

The official German joint participation is situated in: Hall 1-E002


Germany is the second biggest agricultural producer in the EU and the biggest producer of milk, pork and potatoes.

Food Industry
Germany’s food and drink industry is the biggest in Europe and the fourth biggest industry branch within the country. More than 6.100 companies - many of
them with a history of hundreds of years and at the same time boasting up-to-date technology - employ now more than 618,000 people in Germany and
generate a turnover of more than 185 billion Euro. The three most important food industry (export) categories in Germany are meat, dairy and bakery products.

Food Export
Germany is the third biggest food and drink-exporting nation in the world. In terms of turnover, one-third of German food and drinks are exported.

Meat and Poultry
Germany is the biggest pork meat producing producing country and one of the leading poultry producing countries in
the EU. In 2020 Germany exported 2.8 million tonnes of pork and 780.000 tonnes of poultry into more than 120 countries worldwide. China is by far the biggest export market for German pork.
Germany is by far the largest cow milk producer in Europe and the export share in terms of Euro turnover is 51 percent. Asia is by far th biggest non-European region for German dairy exports, bigger than all other non-European export markets combined. And Germans love dairy products: The average German consumes 49.5 kilograms of milk, 25.1 kilograms of cheese, 15.1 kilograms butter and 5.6 kilograms of whipped cream per year.
As of now, the German bread register lists 3,176 different kinds of bread. The German bakery crafts are registered as an UNESCO immaterial cultural heritage. The annual consumption of bread per German household is 39.9 kilograms.

The sweets industry exports 67 percent of the production value. The most important (export) product is chocolate. Germany has been the confectionery
export champion since 44 years. An average German consumes 33 kilograms of confectionary a year.

The German beer purity law from 1516 is the oldest beverage quality law in the world that is still valid today. It stipulates that only 4 ingredients can be used for beer: Malt, hops, yeast and water. Germany is by far the biggest beerproducing country in Europe and boasts around 6,000 varieties of beer. The per capita beer consumption in Germany is 98.7 litres per year.

Wines have been cultivated in Germany since more than 2,000 years ago. German wines have an excellent reputation. Germany is the leading producer and exporter of Riesling wines, a variety that goes very well with Chinese food. Against the common notion, Germans not only like beer but also wines as they drink 20.1 l per capita in a year.

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