11 overseas country pavilions confirmed for ANUFOOD China with Hosted Buyer Program also launched for both exhibitors and visitors

Standing on the end of the road 2020, you’ll find though turbulent in the beginning, the food & beverage industry in the Chinese market has been making stable growth to a performance of logging a retail sales of 574.22 billion RMB in the third quarter of the year, up 9.57% compared with the same period last year. The robust momentum is firmly expected to extend further into 2021 largely thanks to the efficient control of COVID-19 within the border.

Based on the “warming conditions” of the industry and thorough preparation of the organizers, ANUFOOD China, the leading food & beverage exhibition in Southern China will soon unveil its curtain on April 21-23, 2021 at Shenzhen World Exhibition & Convention Center, Shenzhen, China.

With the ongoing second wave of the pandemic troubling overseas countries, China remains one of the vital markets for global recovery. Till the moment, 11 country pavilions have confirmed to exhibit at ANUFOOD China 2021, namely Ireland, the Netherlands, Spain, Poland, Italy, Czech Republic, Brazil, Tajikistan, Iran, Indonesia and Germany. Over 100 exhibitors from the country pavilions will bring premium food & beverage choices to Guangdong-Hong Kong-Macao Greater Bay area with the categories of meat, fruits & vegetables, dairy, drinks, sweets & snacks, organic products and fine food.

In scenario of a few overseas exhibitors who couldn’t be present at ANUFOOD China 2021, organizers have unveiled an option allowing exhibitors to exhibit in a hybrid mode with features involving both online profiling & communication and offline proxy exhibiting. An online platform named Virtual Plus is exclusively designed to adapt to the pandemic world with the functions of supporting accredited hosted buyers previewing full exhibitors introduction & product information, text & video calling between exhibitors and visitors ahead of the exhibition, slot confirmation for onsite matchmaking sessions and application for onsite conference & events etc. Virtual Plus will be officially launched on March 1, 2021.

Hosted Buyer Program (HBP), the add-on matchmaking service to both exhibitors and visitors will also be upgraded for the latest edition. Buyers from distribution and catering channel sectors can now learn in advance of full information of exhibitors, their products and desired distribution channels. The onsite matchmaking sessions will take buyers’ preference into consideration when designing the sessions slots, much improving the efficiency and success rate of the program.

ANUFOOD China has launched its visitor pre-registration channel. If you register and tick “yes” for HBP and once accredited, organizers will greet you with benefits such as “full exhibitors & products revealing” buyer guide, VIP coupons at onsite PIAZZA area and HBP matchmaking invitation etc.

Restore, Refresh, Revitalize. ANUFOOD China is ready to meet you next year in Shenzhen, China on April 21-23, 2021.

To learn more about ANUFOOD China, visit www.anufoodchina.com.


About the Organizers

Koelnmesse - Global Competence in Food and FoodTec:

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.


China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) 

The membership of CFNA has exceeded 6,500 companies, covering all parts of China, which is composed of the largest and most representative companies and a large number of small and medium sized enterprises. Its member companies account for 70 percent of China's total imports of food and agricultural products. Member enterprises include manufacturers, importers, trading agents and distributors of imported food. It also provides important and latest information of food industry for the majority of member enterprises, and provides industry guidance and management.


Shenzhen Retail Association

The association has more than 500 members, membership covers shopping malls, department stores, supermarkets, brand chain stores, convenience stores and automobile maintenance chains and other large and medium-sized enterprises. There are more than 60,000 member stores in China, among which nearly 60,000 are distributed in more than 30 provinces, cities and autonomous regions. The association is committed to creating a strong promotion platform for the development of retail chain industry, closely matching the highest needs of members.