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2021 Bougainvillea Cup Chef Challenge

Date/Time: 2021/04/21-22
Venue: ANUFOOD China
Scale: 100
Organizers: Shenzhen Cuisine Association, Koelnmesse




About Shenzhen Cuisine Association

As a voluntary social group initiated by retail businesses and individuals, Shenzhen Retail Association is established in July, 1997 to represent the retail service momentum for Shenzhen.

The association has more than 700 members, membership covers shopping malls, department stores, supermarkets, brand chain stores, convenience stores, e-commerce stores, community group purchase and other large and medium-sized enterprises. There are more than 70,000 member stores in China, among which nearly 850,000 staff are employeed in more than 30 provinces, cities and autonomous regions. The annual retail sales value of all members in 2018 has reached 750 billion RMB, among which the sales value of members in Shenzhen account for 75% of the overall sales value in the entire Shenzhen city. 16 members have been enlisted in the top 100 retail businesses in China in 2019. 19 members are enlisted in the top 50 retail busiensses in Guangdong province in 2019. Over 90% of the top 50 retail busiensses in Shenzhen are our members.

The association is committed to a service pattern on listening to members’ core needs and facilitate the industry by fully adopting the available industry resources. The association adapts to the situation and present the innovative service every year to members through dozens of projects and hundreds of campaigns to guide the development of members’ businesses. Among which a few notable projects are China Smart Retail Expo, China Chain Store Development Summit and Shenzhen Gift.

Since establishment, the association highly holds its integrity and guides the development of industry and has received the recognition from the local government. The association’s growing honor includes 5A Social Group in Shenzhen, Outstanding Business Service Social Group of 30 Years Reform & Opening-up and Model Social Group of Guangdong Province etc.


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